Where Aesthetics Meets Ethics

The speed of the fast fashion industry has resulted in us buying more, wasting more but also increased our dissatisfaction with our bulging wardrobes. We know less (or nothing) about where our clothes from and the price of our $2 tank tops are paid by the workers who put them together.


We believe that our consumer choices do matter and do shape our global community. Our goal is to provide a platform of designers who make a difference and we want those pieces to be ethical as well as aesthetically beautiful. For those with a flight of fancy our newest brand, Bonheur, works intricate pieces of lace pieces in partnership with Creative Handicrafts in the slums of Bombay. Berlin-based designer, Isabell de Hillerin, works with women in the Moldovan community to sustain traditional craft. Head east, and we have our neweset minimalist brand, KAAREM, which works with their in-house workshop to create their Vietnamese inspired shirts and dresses. Eco-cult favourite, ace & jig, bring back playful patterns in 100% cotton woven on an ancient hand loom in India. Keep it all rolled up and tucked in with Royal Blush's belts in salmon skin and vegetable tanned calfskin and embellish with semi-precious stones from NALLIK to keep your shine on.



                            SHOP ETHICAL FASHION HERE

We believe in Cool Clothes with a Conscience!



sale selects!

The Minimalist Sale: Kaarem

It's now or never because these Wind Chime Tops are 25% off for a limited time only. Snap it up!



Follow us to meet our designers, preview the new collections, get behind our blogger collaborations and to just get a little slice of our life at A Boy Named Sue!


Now On: The KAAREM Sale

Quiet tailoring. Beautiful basics. Our all-time favourites are up to 50% off! Don't miss out.

Three Leaf Dolman Top

Now $80. 50% off the Three Leaf Dolman Top. By KAAREM.

Don't miss out!

Only the good stuff like new arrivals, organic sweet deals and subscriber-only sales. No spamming, we hate it too!